About me
The Founder and Principal of PLG l Prime Leadership Group, LaRae is a seasoned professional with more than 30 years of experience in the spa, wellness, and hospitality industry and is an expert in all aspects of spa. She brings a wealth of knowledge and expertise in maximizing operational excellence and delivering financial performance. Her passion is in strategic leadership development and building vibrant team cultures that improve morale and company profits.
For 23 years, LaRae held spa director positions in prestigious Scottsdale, Arizona resorts, branding and positioning their spas into award winning highly ranked world class facilities. Her success lies in her passion for leading, motivating and educating. She strongly believes that to be the best at what you do – you need to love what you do. LaRae has also served as Chairman on the Arizona State University’s Spa Management Advisory Council where she assisted in developing the curriculum as well as the professional seminar course geared specifically to operations and administrative issues in the spa environment.
A graduate of Arizona State University, LaRae has a both Bachelors and Masters Degrees in Exercise and Wellness. She also received her Masters in Business Administration from Arizona State University’s W.P. Carey School of Business. With a passion for learning, LaRae also completed her Doctorate in Organizational Leadership and Development from Grand Canyon University. Her goal is to always enhance her leadership and development skills to add further value to her organization and industry.
When LaRae is not working, she loves spending time with her 15-year-old son. She is adventurous and enjoys golfing and hiking Arizona’s scenic trails.